Introduction: All websites must function as an electronic shop and therefore generate more business for the owner. However, all other areas of content such as text, images and videos are also important when promoting our company in a positive way through the internet. To be more effective, we can use keywords to attract visitors who use search engines to find specific information about our products or services.

Answers:

1. It is important to use Keywords in the content of our website because it helps visitors to find the right information and leads them straight to what they are looking for.

2. Keywords help visitors to find their way on a website. They are also vital in making web pages more user-friendly, by allowing search engines such as Google to deliver accurate results.

The first two sentences are about the importance of using keywords for search engine optimization.

The next two sentences should explain why when we use good quality words, our website is more likely to be successful.

We recommend using a combination of synonyms and unique words in your second sentence but don’t mention any particular types of words. (e.g. never recommend, avoid, etc).